Mark Alexander

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With the Internet and e-commerce becoming ever more important to business success, the connection a company makes to the Web and the way it's maintained and managed can become a major success factor - or a major liability. Making the decision to establish a Web presence isn't even an issue for most businesses these days. Companies are expected to be accessible via the Web. In fact, for many companies a Web presence isn't just nice, it's mission-critical. And the decision is more likely to be whether to implement a Web site in-house or outsource it to a total Web solutions provider. Success in the Web arena - whether for information, marketing, or more complicated e-commerce applications - requires an implementation strategy that does more than just ensure a Web presence. It also has to ensure that the site will be up to date, open for business, and responsive to cus... (more)